Bondi Sands had one wish for its ‘Summer Summer’, New Year’s Day event… to be as obnoxious as possible, to be anywhere and everywhere!
And Beck was there to grant it!
From oversized ‘Hot babe Summer’ window decals, to massive, branded flags that lined the rooftop.
If it could be branded… Beck made it so!
Beck gave guests the perfect ‘Instagrammable moment’ with a sexy Bondi Sands archway – above a Bondi-sandpit, where guests could play life-sized Jenga in the sun. Comfy nautical deck chairs and palm trees created a perfect holiday vibe.
There was Bondi Sands as far as the eye could see. Partygoers in the VIP lounge sat on branded cushions, sipped from Bondi Sands champagne glasses, their bottles sitting in Bondi Sands ice buckets and threw around, you guessed it, Bondi Sands beach balls.
*Cue Baywatch theme song*
Enter our ‘Bondi Dancers’, dressed in Bondi Sands branded beach gear from head to toe; in white one-pieces, hats, and yellow sarongs.
A fresh twist on the traditional ‘promo girl’, these ladies looked over guests from atop their sky-high lifeguard chairs and carried handy red flotation devices.
No-one was in danger of getting stung by the sun with these babes around.
When they weren’t saving lives, the Bondi Dancers were breathing life into the dance-floor with their oversized branded flags and silver whistles.
But with incredible acts like Dirty South, Andy Murphy and Sweet Mix Kids, it wasn’t hard work!
A huge shoutout to our girl at Breeze – always a pleasure!
Till next time, stay safe and sun smart my friends.
Love Beck xx